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INTRODUCTION
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It is the responsibility of the advertiser, or
their authorized agents, officers, or employees, to
ensure that advertisements do not contravene the
Liquor Control Act or the Liquor Advertising
Rules of Conduct Regulation.
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A copy of the Regulation, which includes general
provisions, basic principles, permitted and
prohibited advertising, and contest conditions, has
been reprinted and is attached for your guidance.
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Prior approval of advertisements by the Liquor
Control Commission is not necessary, however, an
advertiser may submit their print, radio, or
television advertisement and/or sales promotion
concept to the Commission for an opinion as to
whether the ad or concept complies with the
Regulation.
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REQUESTING AN OPINION
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If requesting the Commission's opinion about an
advertisement or sales promotion concept, the
following procedure applies:
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Submit a copy of the proposed print ad, radio or
television script, or sales promotion concept, to
the Manager, Licences & Permits, Liquor Control
Commission, 1555 Buffalo Place, P. O. Box 1023,
Winnipeg, MB, R3C 2X1.
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The submission will be reviewed and a written
opinion provided to the advertiser within five
working days.
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If necessary, a final print ad, audio, or visual
cassette may be requested.
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If a submission is not suitable, the written
opinion will include reasons.
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THE LIQUOR CONTROL ACT
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(C.C.S.M. c. L160)
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Liquor Advertising Rules of Conduct
Regulation
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Regulation 125/95
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Registered August 21,
1995
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TABLE OF CONTENTS
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Section
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PART 1
GENERAL PROVISIONS
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1
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Definitions
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2
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Basic
principles
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3
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Permitted
advertising
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4
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Prohibited
advertising
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5
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Promotion of
charitable events
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6
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Contests
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7
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Motorized
vehicle events
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PART 2
ADVERTISING BY MANUFACTURERS
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8
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Coupons
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9
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Inflatables
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10
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Miscellaneous
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PART 3
ADVERTISING BY LICENSEES
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11
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Permitted
advertising by licensees
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12
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Prohibited
advertising by licensees
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PART 4
ADVERTISING BY SPECIALTY
WINE STORES, LIQUOR VENDORS,
DUTY FREE STORES, LIQUOR STORES
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13
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"Store"
defined
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14
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Permitted
advertising
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15
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Coupons
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16
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Educational
seminars
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17
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Receptions
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18
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Charity
functions
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PART 5
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REVIEW AND REPEAL
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19
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Review
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20
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Repeal
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Contact Info
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